2021 Founded Economy of Good

2021 Chartered as a Sustainable Investing and Finance Professional (CSIF), DVFA Academy

2021 – now Marcoms lead at Volans

2020 – now Panellist for Good Egg Mark, Good with Money

2017 – 2021 Director of Good Money Week

2013 – 2021 Director of Campaigns at UK Sustainable Investment and Finance Association

Check out my media page to see some of the times I have spoken about good* money in the press or on TV & Radio.

Hi! I’m Charlene Cranny

I am a Chartered Sustainable investing and Finance Professional (CSIF) that has worked in sustainable, ethical and impact finance for 8 years.

And, oof, have I learned a lot!

I didn’t know much about saving and investing when I started. I just knew that greedy banks and fund managers were causing major problems for ordinary people and the environment. Thats why I started. To change that.

Now I know SO MUCH MORE about why we should all save and invest and, if we pick the right options, how we can help change the system and the world.

I know how people can make money that is clean, green and kind. Even with small amounts. And I want to share it all with you.

Why? To end dirty finance and to see more money in the pockets of those with less – particularly women, people of colour and those on lower incomes.

So, if you are are here because you care about growing your money while powering up your ethical and sustainable values and lifestyle… boom. You are in the right place.

Remember: I know a lot about sustainable and ethical finance but I am not a certified financial adviser. I can guide and educate you but I can’t advise you what to do with your hard-earned money. It looks like this…

Guidance: “here is a list of investment platforms, how they have been rated on ethics and what the minimum starter amounts are.”

Advice: “Put your savings into platform X.”

🙂 I’m so excited you are here thinking about your money and how to master it in a loving, harm-free way. You rock!

Check out my services or get started right away.

Or if time is short right now, subscribe to stay in touch by email instead. I’ll send you super useful, bull free, insider info about good* money and where to find it. All my insider knowledge will become yours.


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Spam is really annoying and if your inbox is anything like mine – you have enough coming in, right?! So I’ll keep it short and simple and only answer questions you are asking. And remember, you can opt out at any time.

*good = money that cares for people, planet and pockets.