About

Elevate your financial well-being and supercharge your impact on people and the planet with our ethical money workshops for purposeful organisations.

Charlene Cranny is a Chartered Sustainable Investing and Finance Professional (CSIF) and the founder of Economy of Good.

“As a woman from a working-class background, I didn’t know much about banking and investment. It seemed a world for rich white men who read the Financial Times.

I only knew after the financial crisis that greedy banks and fund managers were causing major problems for regular, hardworking people and the planet. So I entered the industry to help change that.

Now I know how finance can change our lives – and the world – when we save and invest. Even if you don’t have a lot to start with.

Unless you work in the industry, information about managing and growing your money seems only to reach a privileged few. My aim is to take what I’ve learned over the last 10 years and share it with everyone.

Why? For all to feel financially empowered no matter who you are or where you are from. While challenging dirty finance by making it easier to find products that support a fairer, cleaner, greener world.

So, if you are here because you and your team or community want to grow your money and supercharge your positive impact on the world… boom. You are in the right place.

Start here.

Remember: I can guide and educate you but I can’t advise you what to do with your hard-earned money. It looks like this…

Guidance: “Here is a list of investment platforms, how they have been rated on ethics and what the minimum starter amounts are.”

Advice: “Put all your savings into platform X.”

🙂 I’m so excited you are here thinking about your money and how to master it with love and without harm in an industry that encourages you otherwise. You rock!”

Charlene has appeared on Sky News, BBC News Online, LBC Radio, BBC Radio, Guardian, Daily Mail, Money Marketing, Investment Week, FT Adviser, Big Issue and more.

Past partners and clients* have included Triodos Bank, Barclays, HSBC Asset Management, LionTrust, Abrdn, Ethex, Bankers for Net Zero, Money Movers, TEDxLondon and more.


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*Educational projects delivered by Charlene as Economy of Good or in another capacity.